The Rise of Panasonic

By Armadeus Cornelius

Panasonic was founded in Japan in 1918 by Konosuke Matsushita. Initially the company was known as Matsushita and Panasonic was a trading name and brand although recently the company has been renamed Panasonic. Matsushita operated at first from the first floor of his 2 storey home and manufactured electrical goods.

Panasonic soon out grew the upstairs rooms and had to move to a large unit in 1920 which enabled them to manufacture more products. Their products were soon appreciated for their innovation, design, quality and value. One of the first items that they manufactured was an adaptor that allowed 2 light bulbs to be plugged into one socket which was the only one of its type at the time. By 1922 Panasonic had to move to a larger factory because of the success of the products that they manufactured.

Panasonic created another successful product during 1923 which was a bicycle lamp that was in a bullet shape with a battery that had a life that was ten times longer than comparable products on the market.

Panasonics innovation continued and in 1927 they manufactured an affordable iron that was electric.

During 1931 Panasonic manufactured an award winning and reliable 3 tube radio known as the R-31. Konosuke even patented his unique design in the product and then made it available to all manufacturers to spur the radio industries growth.

In 1952 Panasonic had designed a rectangular cathode ray tube (CRT) which was an industry first. Up to this point television tubes had been round but they soon all became rectangular. They incorporated their rectangular tube in to an affordable black and white television. Throughout the 1950s Panasonic also researched ways of recording video.

Panasonic were manufacturing their first colour CRT TVs which they were mass producing by 1960.

Panasonic was the first company in the world to make a rewriteable optical disc recorder that recorded video signals in 1991. They also created a charter in which they committed to protecting the environment.

Panasonic is now the 5th largest manufacture of electronic products by value in the world with over 600 companies and 306,000 employees. They manufacture over 15,000 products and have over 40,000 patents in Japan and 54,000 patents outside of Japan. In 2007 alone they filed 2100 patents which were the most filed by any company in the world during that year.

Throughout its history Panasonic has innovated with designs that improve on other products that are available in the market. Their products are always high quality and provide solutions to everyday problems for ordinary peoples life. By not accepting the normal ways of doing things Panasonic has consistently produced ground breaking products that are better than others in the market. - 29967

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