Sony Televisions: Just Plain Good Buys.

By Matthew Kerridge

Sony Corporation, a leader in the development, modeling, fabrication, and sale of electronic equipment is also involved in motion picture production, the insurance underwriting industry, and the banking business. In the general scheme of life-efforts, too much diversity often leads to shoddy projects and accumulated shortcomings. The do-it-all, handle everything company sometimes looses focus and ends up dong many things poorly and few things well. Sony is an exception to this too much, too little concept.

This producer of various viewing and processing digital technology presents to society an array of quality television equipment. The variety of products includes projection televisions and monitors, miniature pocket units, televisions that incorporate cathode ray tubes, flat panel televisions, and perhaps the largest LCD televisions commercially available. From basic systems to super-sized flat screens, Sony continually marks their position as a consumer oriented provider, altering, reshaping, and purposefully addressing the needs of their customer base.

Aside from a mini-screen unit designed for travel (Sony also meets this need), a television should be sized to meet your living space. For premium viewing, an optimal seating distance has been suggested as two times the width of your television screen. Thus the visuals of a 48" screen are most rewarding when taken in from seven to nine feet distance. With systems that range up to 70" wide, Sony has a television that will fit most homes.

Televisions have long passed the "silent days" concept. Top of the line home entertainment now includes a state of the art sound system. With special focus on the various uses for television, a unit that fails to account for the audio complexities of the televised subject matter (sports, games, music, excreta), can greatly hinder the viewing experience. Sony not only provides quality televisions, but each is designed to function well with a full range of audio accessories.

Sony built televisions offer many outstanding features. From full digital video processing to complete HD compatibility, a Sony television is up to date and aimed to satisfy the current television market. True cinema 24p playback and precise brightness and contrast controls permit for downscaled HD images that show no loss of clarity or detail. Colours are crisp, clean, and true to life.

Added value is the normal for a Sony LCD HDTV. Designed to avoid reflection of external objects Sony televisions free the customer from darkroom viewing. Wider viewing angles permit flexibility in room placement. Better automatic brightness, color gamut, and contrast adjustments enhance the television's performance and color features. And a continuous picture feature (fill factor) makes for smoother presentation transitions.

The online support for a Sony television is quality packaged. Simple purchase pointers will help you find the right television for your needs. Distinct instructions will guide you in the setup of your television and audio system as necessary. Manual specs, and warranty information is easily accessed. Straightforward Q&A topics address special issues concerning picture adjustment and hook-up complications. Best of all, however, these helps are seldom needed. It really does not matter which specific model you chose, Sony televisions are just plain good buys. - 29967

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