The Basketball Race For LeBron Gets Interesting

By Maury Lomax

Rumblings have formed on Thursday morning that make it look further probable that LeBron James will be coming aboard with New York|the Knicks|the New York Knicks after this season.

When LeBron becomes a free agent in the summer of 2010, the Cavs will be in the top position to re-sign him. This is a outcome of the Larry Bird clause, which lets a franchise to exceed the salary limit in order to retain their own free agent.

The Knicks will offer LeBron a max contract, however they won't know how to offer LeBron as much as Cleveland. So they became resourceful in the giant city and found a way to evade that blasted salary cap.

The gossip is that the Knicks will not only give LeBron a max contract, but furthermore his very own cable television network. You see, the Knicks are owned by Cablevision, a cable television giant.

LeBron would earn money from the advertisers on his cable channel. As per basketball rules, the franchise would not be permitted to arrange these advertisements/advertisers for LeBron; he would be required to handle that on his own. But I believe we might all have the same opinion that James possesses enough connections in the commercial sphere to cause that to occur.

Rumor is that the channel might show reruns of New York basketball games (where the rights belong to Cablevision), in addition to other content about LeBron, the Knicks, in addition to the league. Some have even predicted that Nike might want to be involved and produce their own television show.

The large question is whether the league might agree to this. It seems to be entirely within league rules. The cable channel would be seen as having a marginal benefit of playing in NY, similar to a range of other marketing perks involved with playing in a certain city. The income would be seen as non-basketball associated proceeds.

This is a new and interesting twist in the LeBron-to-be-a-free agent story. The general consensus is that Cleveland is winning the race. Maybe that's starting to change? - 29967

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